The Denim Care Guide 

Woven using responsibly sourced cotton, our denim is a durable fabric with a uniquely crafted texture. It’s a true everyday staple that’s designed to get better with age as it softens and fades, gaining natural highs and lows with every wear and wash. With the right care, your denim clothing will last season-after-season. 

• Avoid over-washing your denim to preserve its shape, colour and texture.
• Refresh denim between washes by hanging it to air out, or place your garment in the freezer for 24 hours to reduce any odours.
• Zip, button and turn your denim inside out before washing to reduce fading.
• Check the care label instructions and make sure to follow any guidance.
• You can wash your denim in the washing machine at 30°C on a hand wash cycle with a mild detergent.
• Be careful with new jeans as the dye may run and transfer to other clothes.

• Reshape denim while damp to maintain its shape.
• Hang denim on an airer and leave to dry naturally.  
• Avoid tumble drying or hanging over radiators as excessive heat may cause shrinkage and misshaping.
• If you need to iron your denim, make sure to turn your piece inside out first. 

• Fold or hang jeans and other denim pieces to help them maintain their shape.
• Store denim in a dry place to avoid damp and mildew.
• Keep denim out of direct sunlight for long periods of time to avoid fading.