Brighter Days Ahead with Mental Health Charity, Aware
We will donate €10 to mental health charity, Aware, for every Fruity Jumper sold in Ireland.

As part of our charity partnership with Aware, we will be donating €10 for every Fruity Jumper sold in Ireland to support the charity’s vital work. The funds raised will help Aware support people in Ireland who are affected be anxiety, depression and bipolar disorder, because we share the belief that everyone deserves brighter days.
Our valued partnership with Seasalt has raised awareness for the free mental health support we offer all over Ireland, and the Brighter Days Ahead campaign will help us continue to offer support, information and education to those impacted by depression, bipolar disorder and anxiety.




In July 2023, we launched our partnership with Ireland’s leading mental health charity, Aware. Since the beginning, Seasalt have been committed to donating a minimum of €10,000 per year until 2026 to support Aware.
The charity offer a range of services and resources for people in Ireland who need support with their mental health. They also offer vital education programmes and help for the people that surround them.
We feel privileged to support the important work that Aware undertakes every day, providing services for people who are struggling with their mental health around the country, along with their family and friends.


Donating at Seasalt Shop Till Points
As well as donating, we’ll be working to raise awareness, encourage conversation, and provide opportunities for our customers and team to get involved with supporting Aware.
On top of our donations, we’ll be offering customers the option to donate directly to Aware at till points when making a purchase in our shops in Ireland.
Part of Our £1 Million Commitment
We’ve pledged to give £1m to charity and 20,000 volunteering hours by the end of 2025.
Giving has always been important at Seasalt. As we’ve grown, we’ve continued to make meaningful contributions, both financially and creatively, to the causes we believe in. We’re proud to have donated to, and partnered with, Cornwall Wildlife Trust, Young & Talented Cornwall and Choose Love, amongst many others.
We’re also currently donating £5 to our UK mental health charity partner Mind for every purchase of a full price Seasalt raincoat or jacket made in the UK, to help raise money and awareness about the benefits of spending time outdoors.


To find free mental health resources and support in Ireland, visit Aware’s website.