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We’re Now A Certified B Corporation™
Joining a global community of businesses that are dedicated to building a better world.
We’re excited to share that we’re a certified B Corp, joining a global community of like-minded organisations that are using business as a force for good.
As a B Corp, we meet high standards of social and environmental impact. We’ve been independently assessed and scored on a rigorous set of questions that champion transparency, accountability and continuous improvement across all areas of our business.
From source to shop floor, every design and business decision we make is led by a responsibility to look after people and planet. Our score is 100.2, and we’re incredibly proud. It’s a reflection of a long journey, with a lot of care, consideration and craft along the way. B Corp certification is a celebration of this hard work and, although we have our sights set firmly on the future, we're taking this moment to reflect on the milestones that led us here.
Our Journey to B Corp
In 2005, we became the first fashion company to be certified by the Soil Association for using organic cotton
Since the very beginning, we have been committed to using organic cotton for our garments wherever possible. After Seasalt founders Neil and Sophie visited small scale cotton farmers around the world, they worked alongside the Soil Association to develop the standards for Soil Association organic cotton, which is now recognised as the gold standard of organic cotton.
In 2005, Seasalt became the first fashion company to have garments certified by the Soil Association and it’s been an important part of our collection ever since.
In 2019, we reduced plastic in our packaging and mapped our carbon footprint
We know fashion is a carbon-intense industry and have always worked hard to reduce our impact on the environment. By setting near-term Science Based Targets (SBTs), we developed a credible plan for reducing our carbon footprint, aiming to become a Carbon Net Zero business by 2040.
In 2020, we launched our pioneering Seasalt Lite shop in Norwich, which has a 68.5% lower carbon footprint than our previous shops
Seasalt Lite represented a new generation of retail design for Seasalt, reducing the shop’s carbon footprint by more than two thirds. Our first Seasalt Lite shop in Norwich used UK-sourced materials to create versatile furniture and fittings that can be easily moved, reused and repurposed – all designed to reduce our environmental impact.
In 2020, we also set ambitious science-based sustainability targets
We promised to increase the use of certified, sustainable materials in our products year on year, with the aim of achieving the following goals by the end of 2024:
- 100% of the cotton used in our collections to be fully traceable and certified as organic
- 100% of our leather to be sourced from gold and silver rated Leather Working Group tanneries
- 100% of the wool used in our collections to be certified to the Responsible Wool Standard
- 100% of the viscose used in our collections to be from responsibly managed plant sources and made using closed loop systems
In 2021, we partnered with mental health charity Mind
In January 2021, we began our three-year partnership with Mind, committing to donating £100,000 per year to support the charity in their fight for mental health.
The charity provides advice and support to empower anyone experiencing a mental health problem. They also campaign to improve services, raise awareness and promote understanding. All of the funds raised through our partnership will be used to support Mind’s vital services.
In 2021, we also became an accredited Living Wage Employer
On becoming an accredited Living Wage Employer, we increased salaries to ensure that all employees earn at least the Real Living Wage. Unlike the minimum wage or national living wage, the Real Living Wage is the only rate based on what people need to live comfortably in today’s economy. We also introduced enhancements to our pension contributions, benefits package, wellbeing offering and paid leave provision for all employees.
In 2022, we launched our seagrass restoration project with Cornwall Wildlife Trust
The project committed to donating £50,000 a year over three years to support the team at Cornwall Wildlife Trust as they carry out planting trials on the site at the Fal-Ruan nature reserve, with a view to restoring and expanding the coverage of seagrass across Cornwall.
In 2023, we partnered with Reskinned, the clothing repair, resale and recycling specialists
We believe that clothing has so much more to give after you’ve finished wearing it. It’s why we partnered with Reskinned in 2023, to prevent clothing waste and give pre-loved Seasalt a second story.
The scheme allows you to trade-in pre-loved Seasalt in return for a £25 voucher. The pre-loved items are available to shop on the Reskinned website for a discounted rate, helping to save clothes from landfill and give these garments a new chapter.
In 2024, we launched our partnership with Women Win
Established in 2006, Women Win works to empower women through three main initiatives focused on women’s rights through sport, economic resilience and democratisation of philanthropy. Our partnership focuses on a project that supports and educates female garment factory workers in North India, with a view to enabling them to realise their rights, express their voices and develop essential life skills.
In 2024, we became an official sponsor of Cornwall Pride
We believe that whoever you are, wherever you are, you should have the right to be yourself and love who you love. That's why we partnered with Cornwall Pride to sponsor the charity’s important work. Our collaboration represents a union of shared objectives and aspirations for a more inclusive and sustainable Cornwall. Seasalt Cornwall's dedication to ethical practices and community involvement mirrors what Cornwall Pride strives to achieve – creating a welcoming environment where every individual, irrespective of their background, feels valued, heard, and celebrated.
In mid-2024, we hit our first sustainability commitment. All of our wool is now certified to the Responsible Wool Standard (CUC 885150)
This means that our wool yarns are exclusively sourced from farms that protect the welfare of their sheep. Farmers take a progressive approach to land management that preserves the health of soil, biodiversity, and local ecosystems.
By the end of 2024, we will have met the rest of our sustainability commitments
100% of our cotton will be fully traceable and certified as organic, 100% of our leather will be sourced from gold and silver rated Leather Working Group tanneries, and 100% of the viscose used in our collections will be sourced from responsibly managed plant sources and made using closed loop systems
For a more in-depth look at our story so far, you can view the Seasalt Sustainability Report here. You can also see more information about our score on the B Corp website here.
B Corp certification is a celebration of our hard work and achievements so far, but it's by no means the end of our journey. We’re always looking ahead and are excited to continue making responsible choices for a better future.