Seasalt Group Accessibility Statement

This statement was last updated on 7th April 2026.

Seasalt Group's Commitment to Accessibility

At Seasalt, we are committed to creating an inclusive environment that values and supports the abilities of every individual. This commitment extends not only to our team - by hiring, retaining, and promoting diverse talent - but also to our customers, by striving to make our services accessible to all.

We recognise that achieving full accessibility is an ongoing process. While we’ve made significant progress, we acknowledge that there is still more to do. We are committed to continuous improvement and have invested considerable resources into making our website easier to use and more accessible for everyone. We firmly believe that accessible design benefits all users and that everyone deserves to live with dignity, equality, comfort, and independence.

Accessibility Conformance Statement

Seasalt Cornwall aims to meet WCAG 2.2 Level AA standards across our website. We are proud to have already implemented several accessibility enhancements across our site, including:

Consistent use of appropriate contrast: Key text and user interface components largely meet or exceed WCAG 2.2 contrast requirements for readability and legibility.
AAA-compliant touch targets: Key touchpoints across our site meet AAA-level size and spacing requirements, supporting users who rely on touch or assistive input.
Keyboard Navigation: Areas of the site that were previously difficult to navigate without a mouse have been improved to support full keyboard navigation, enabling users to access key functionality using keyboard controls alone.
Focus Indicators: Focus states have been enhanced across the site to ensure they are clearly visible for keyboard users and those using assistive technologies, with high contrast against all background colours.
Search Functionality: The search feature is fully operable with keyboard controls. Searchable content is accessible through both the search function and global navigation, supporting WCAG SC 2.4.5 (Multiple Ways).
Accessible customer service pages: Our Help and Contact pages have been built to support screen readers and keyboard navigation, with clearly structured and accessible content.
Accessible international checkout experience: Our checkout journey has been designed to ensure a smooth and accessible experience for EU and international customers.
Form Error Guidance: When a form is submitted with missing or incorrect information, users are clearly notified which fields need attention. Screen readers announce these messages, and keyboard focus moves directly to the relevant fields to support quick correction.
Video Content Controls: video content now includes appropriate playback controls, such as play and pause functionality, to support users who are sensitive to motion.

As of January 2026, our website can be considered partially WCAG 2.2 AA compliant due to the following known issues:

Alt Text for Product Images: We are actively working to provide accurate, descriptive alt text across all product imagery.
Sitewide Information and Relationships: As our content changes frequently, we strive to ensure it remains well-structured and accessible, particularly for users of assistive technologies.
Animated Content: Some animated elements, such as cycling banners, do not currently provide controls to pause, stop, or hide motion. We recognise this as a limitation and are reviewing solutions to better support users who are sensitive to motion.

Monitoring and Maintenance

We regularly evaluate our website using tools such as the WAVE Web Accessibility Evaluation Tool by WebAIM to identify and address accessibility barriers. However, some content may not yet fully meet accessibility standards due to technical limitations or legacy systems. We continue to seek appropriate solutions to address these gaps.

Alternative Access to Services

If you’re unable to use our website due to accessibility barriers, our customer support team can assist you directly. You can:

Place orders
Update your account information
Organise returns
Cancel orders
Access other services

Support is available via phone, email or live chat. We’re here to help ensure you can use our services in a way that works for you.

Third-party Functionality and Services

We may use third parties to deliver functionality and services that we cannot perform ourselves. Wherever possible we work with third parties to ensure that the services they produce are accessible.

Help us Improve

We’re committed to making our website and services accessible to everyone. If you have specific accessibility needs and would be open to participating in future usability research, we’d love to hear from you. Your insights can help us better understand and meet the needs of all our users. Please contact us if you're interested in taking part.

Reporting Accessibility Problems

If you find any problems not listed on this page or think we’re not meeting accessibility requirements, contact legal@seasaltcornwall.co.uk.