1.1 Sections 1.2 – 1.20 below explain how and why we process your personal data, as well as the legal basis on which we carry out this processing.
1.2 To enter contracts with you: Where you order goods and/or services from us, we will process your personal data to process your order so that we can deliver these goods to you. Our use of personal data in this way includes sharing your personal data with our payment system provider, and delivery companies.
The legal basis on which we process your personal data in this way is the necessity to be able to enter into and perform the contract for the sale of goods you have requested from us. If you do not wish to provide us with your personal data in this way, you will be unable to purchase goods and/or services from us.
1.3 To respond to your queries, refund requests and complaints: Handling the information you have provided to us enables us to respond to you, and process your refund requests or complaints. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you.
The legal basis on which we do this are our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service, and understanding how we can improve our service and products based on your experience.
1.4 To protect our business and your account from fraud and other illegal activities: This includes using your personal data to maintain, update and safeguard your account.
We'll also use your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We'll do all of this as part of our legitimate interest.
For example, by checking your delivery addresses to identify potentially fraudulent transactions by third parties (eg if someone were to use your bank card).
1.5 To protect our customers, premises, assets and Partners from crime: We operate CCTV systems in our stores which record images for security. We do this on the basis of our legitimate business interests.
1.6 To process payments, refunds and to prevent fraudulent transactions.
We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.
If we discover any criminal activity or alleged criminal activity through our use of CCTV, fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. We aim to protect the individuals we interact with from criminal activities.
1.7 To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content.
1.9 To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.
1.10 To comply with the Committee of Advertising Practice’s (CAP) Code in any of our prize draws or competitions , based on your consent given at the time of entering.
We do this on the basis of our legal obligation to comply with the Code. If we want to publish any other information it will be on the basis of your consent as set out in 1.9.
1.11 To resolve issues with, develop, test and improve our website.
We'll do this on the basis of our legitimate business interests.
For example, we'll record your browser's Session ID to help us understand more when you leave us online feedback about any problems you're having.
1.12 To comply with our contractual or legal obligations to share data with law enforcement.
For example, when a court order is submitted to share data with law enforcement agencies or a court of law.
1.13 To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message.
We have a legitimate interest to do so as this helps make our products or services more relevant to you.
Of course, you are free to opt out of receiving these requests from us at any time by phoning Customer Services on 01326 640075.
1.14 For Seasalt Friends members, to decide which information to show you , with the help of computer algorithms.
We do this on the basis of your consent when you become a Seasalt Friends member. If you don't want to continue receiving Seasalt Friends offers, you'll be unable to continue your Seasalt Friends membership.
For example, if you consent through our apps, we may use your shopping preferences to offer you tailored rewards.
1.15 To provide products to others:
Where you have provided personal data about another person (for example, where you order goods as a gift to be delivered to someone else), we need to process such personal data in order to provide these products to the other person or people. This will include sharing their personal data with delivery companies. We need to process their personal data in this way to be able to provide them with the goods you have ordered for them from us
The legal basis on which we process their personal data in these circumstances is our legitimate interest to provide the person you have identified and requested with the products you have ordered
1.16 To make our website better:
We may process your personal data in order to provide you with a more tailored user experience (such as displaying goods we believe you will be interested in, based on your purchase history and browsing habits, or allowing our shopping basket to remember what you have ordered from us). We may also use your personal data to make sure our website is displayed in the most effective way for the device you are using. This processing means that your experience of our site will be more tailored to you, and that the products you see on our site may differ from someone accessing the same site with a different purchase history or browsing habits.
We also use various cookies to help us improve our website (more details are set out in our Cookies Policy), and share your personal data with the third party analytics and search engine providers that assist us in the improvement and optimisation of our website.
We will also process personal data for the purposes of making our website more secure, and to administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes. The legal basis on which we process personal data in these circumstances is our legitimate interest to provide you with the best customer experience we can, and to ensure that our website is kept secure.
1.17 Automated Processing:
We carry out automated processing in order to tailor your experience of our website. We will automatically collect information about your browsing habits and purchase history in order to promote more relevant products and/or services to you when you visit our site.
This profiling will not have a significant impact on you or produce any legal effects.
The lawful basis on which we carry out this processing is our legitimate interests to provide you with the best customer experience, grow our business and make adverts relevant to you. You can opt-out of this processing by deleting or disabling cookies.
1.18 For marketing purposes:
18.104.22.168 - you have expressly opted in to receive marketing communications from us, we will process your personal data to provide you with marketing communications in line with the preferences you have provided;
22.214.171.124 - you have expressly opted in via our site to receive marketing communications from a third party, we will process your personal data by transferring it to the relevant third party, in each case, the legal basis on which we process your personal data is your consent.
In some limited circumstances, we may contact you about similar products where you have purchased products from us and you have not opted-out of receiving this information.
126.96.36.199 - you have provided us with your name and address, you may receive a catalogue from us through the post. The legal basis on which we process your personal data to do this is our Legitimate Interests. You have the right to object to us processing your personal data in this way. To do this, you can contact us by telephoning our Customer Services team on +44 01326 640075 or by writing to us at Privacy, Seasalt Limited, Unit 8 Falmouth Business Park, Bickland Water Road, Falmouth TR11 4SZ. Our Data Protection Officer can be contacted by email at firstname.lastname@example.org.
You are not under any obligation to provide us with your personal data for marketing purposes, and you can withdraw your consent to your personal data being processed in this way at any time by contacting us (please see section 12) or, where relevant, by following the unsubscribe link in every marketing communication you receive from us. If you do choose to withdraw your consent, this will not mean that our processing of your personal data before you withdrew your consent was unlawful.
1.19 If our business is sold: We will transfer your personal data to a third party:
188.8.131.52 in the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets (at all times in accordance with all applicable data protection laws); or
184.108.40.206 if Seasalt or substantially all of its assets are acquired by a third party, in which case personal data held by Seasalt about its customers will be one of the assets transferred to the purchaser.
In each case, the legal basis on which we process your data in these circumstances is our legitimate interest to ensure our business can be continued by a purchaser. If you object to our use of personal data in this way, the relevant seller or buyer of our business may not be able to provide good and/or services to you.
1.20 We occasionally live-monitor calls to our Customer Services team. We do not record calls. You will be reminded that we do this by a message before your call goes through. We do this for training and monitoring reasons. The legal basis on which we process your call in this way is our legitimate interest in improving our Customer Services. If you object to our use of your data in this way, please inform the Customer Services Team member at the start of the call.