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GROWING CREATIVELY, SUSTAINABLY, TOGETHER

HOW WE DO THINGS

Our values are at the core of our culture. To make sure they're an honest reflection of how we do things, we invited everyone in the business to get involved in creating them.

We're proud of the business we've become and all the people who've helped to get us here.

As we continue to grow, we remain committed to acting responsibly, living our values and putting our customers at the heart of everything we do.

OUR PURPOSE

To inspire women of all ages and shapes to dress
with creativity and confidence.

OUR VALUES

RESPECTFUL

We care about each other, our communities, and our planet. Through inclusive choices, we make a positive difference and create belonging for all.

 


HARDWORKING

We take pride in our shared results, achievements and high-quality work. We’re passionate and ambitious, with a commitment to growing and learning.

ADAPTABLE

In our ever-changing world, we embrace the possibilities with a proactive and dynamic approach. 

 


INNOVATIVE

Inspired by Cornwall’s creative spirit, we love looking at things differently. We stay curious and welcome fresh perspectives.

Growing sustainably >

Caring for those around us is a vital part of our culture. Within our teams, communities and environments, we’re passionate about making a positive difference.

Working fairly >

We’re creating a culture in which everyone has a fair and equal opportunity to thrive, where our differences are respected and each of us feels valued.